The longest cadence in the catalog for a single event. Ballot applications for the spring major are made roughly ten months ahead and are heavily oversubscribed.

The Ryder Cup runs on a two-year cycle, with ticket ballots and hospitality sold a year ahead, which means this brand has an alternating-year revenue shape that no sibling has. Watch together, play together at home, enter the badge ballots as a group and pool whoever succeeds, and plan for years around a biennial event.

The gallery, a badge, practice-round days, the ballot, the first tee, roars carrying across a course, following a group, walking the course versus grandstand-hopping, the away team. The April spring major, the May championship, the June national open, the July Open, and the biennial team event in autumn.

April, May, June, and July, the four-month window that contains all four men's majors, plus a September or October peak in Ryder Cup years.